OUR FIRST REPORT
The Save the Edges campaign is working to bring awareness to the issue of trespass farming and the associated value of intact roadside ditches and undeveloped public right-of-ways.
We are pleased to report on the campaign’s progress to March 31, 2022 in the following key areas:
1. Inventory Analysis of Baseline Estimate of the Amount of Land Being Affected by Trespass Farming
We are currently exploring the best means for collecting the requisite data. Technology that will aid in the analysis is evolving quickly, and we’re becoming increasingly confident that accurately defining baseline impacts is feasible.
2. Marketing and Communications Development
We now have our campaign slogan, brand guidelines and communications products well in hand including an infographic, factsheet, PowerPoint presentations and displays.
3. Website Development and Hosting
Save the Edges is promoted on both the Pheasants Forever Canada and Pheasants Forever Calgary Chapter websites. We will be tracking the traffic to both of these sites over the period of the campaign.
4. Advertising
Advertisements (print ad below) were placed in the Hanna Herald, High River Times, Vulcan Advocate, Nanton News, Bow Island Commentator, Cypress Courier, Taber Times, Medicine Hat News, Lethbridge Herald, Prairie Post East & West, Lethbridge Sun, Strathmore Times, Oyen Echo, Drumheller Mail, Brooks Bulletin, and Claresholm Local Press. Additionally, ads were placed in Alberta Farmer and Western Producer for a total impressions of just over 260,000.
A 30-second radio ad was aired on Real Country 910 (Drumheller), real Country 105.7 (Brooks), Sun Country 99.7 (High River), Air 106.1 (Airdrie), MORE Country (Strathmore), 96.5 All Hit Country (Olds), CHAT 94.5 (Medicine Hat), Country 95.5 (Lethbridge) and QR77 (Calgary). This ad can be heard at https://pheasantsforever.ca/save-the-edges/
The Save the Edges social media campaign commenced on March 8, 2022. We ran two posts per week on each of Facebook, Twitter and Instagram. During the three-week period March 8 – March 31, we had 12,070 impressions on Facebook, 23 link clicks to our website, and 360 profile visits on Twitter.
Feature articles have also been printed in Alberta Farmer Express, High River Online, Strathmore Now and Cochrane Now.
This summer and fall our focus will be continued communications and connecting with key counties and municipalities in southern Alberta.
